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Case Studies

BIL Group

Come for a job, stay for a career

Client

BIL Group

Year

What we did

Branding

Editorial design

Advertising

Packaging

Digital

Brief

BIL wanted to develop a communication strategy aimed at valorising its attractiveness as an employer. The aim was to attract young talent and positively promote career opportunities within the bank.

Solution

Lola developed a purpose-built strategy that capitalised on employee experiences and showcased the bank's ability to offer career opportunities, by using employee testimonials. Testimonial videos, as well as a communication campaign and a new website dedicated to human resources, supported this strategy.

Ketterthill Laboratory