FNR

Transparency, Innovation, Excellence

The FNR showed the will to converge its institutional dimension with a visual recognition that combined thoroughness and modernity and thus differentiate itself from other institutions.

Client

FNR

Year

What we did

Branding

Editorial design

Advertising

Packaging

Digital

Brief

The Luxembourg National Research Fund wanted to develop its visual identity and graphic universe.

Solution

The new editorial Corporate Identity of the FNR highlights 3 important concepts to our institution: Transparency: the simplicity of the design reflects a straightforward institution. Innovation: the use of graphical lines, with different shapes for each publication, which repeat themselves to the infinite, suggest the research process, and the innovative and cutting-edge spirit of the FNR. Excellence: the clear, organised, structured layout, with the use of a serif, italic font, highlights its constant search for excellence, quality and rigour.