Rebranding Grande Région
Sommet exécutif de la Grande Région
What we did
We supported the Greater Region, a cross-border union of 5 regions and 4 countries, to set in motion a process based on a new visual identity, stronger and more coherent, anchored in its time and with vocation to give a framework to its discourse and actions.
Through workshops for positioning the brand and a brand story, we developed and deployed a new identity internally and externally, to promote the Greater Region, its place at the heart of Europe and its missions on a solid brand ecosystem.