Case Studies
Infinity by tango
#dowhatyouwant
Millennials call
Tango wanted to optimise the graphic coherence of its brand with a double objective.
Client
Tango
Year
2018
What we did
Branding
Campaign
Web Design
Web Development
Motion Design
Video Production
Brief
Firstly, to offer a new graphic style to a very popular target group of marketers: the millennials through their Infinity product. Secondly, to adapt the existing charter by harmonising the creative style of all other campaigns and create a strong link with the Infinity campaign.
Solution
Designed for millennials, Infinity had to be supported by a strategy that considered communication behaviours, interests and the values that the target represents. It was necessary to address them in a creative way by playing with the codes of the X/Y generation, as expressed by the tone of communication, colours, iconographic and musical references. This entailed taking a strong sharing and social media-oriented approach.
The campaign slogan ‘Ready for Unlimited?’ is the element designed to trigger curiosity and is complemented by #DOWHATYOUWANT, which emphasises the spirit of freedom that underlies the Infinity offer in the choice of POIs.






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