Through a new name and a new visual identity, the Luxembourg Institute of Socio-Economic Research affirms the specificities of its activities. This approach is accompanied by a move to the heart of a region undergoing economic change, which is expressed in an urban transformation. This vision proposes an affirmation of the acronym with a dynamic typography. The graphic element in a gradient of red incorporates a horizontal dynamic that not only recalls evolution curves but also the presence of the two blast furnaces. This colour is a clear reference to the "Terres Rouges". The name is treated in the same gradient as the graphic element accompanying the acronym.