LLF – lola – strategy&design | agence de communication et marketing luxembourg

30th anniversary

Client

Loyens & Loeff

Year

2021

What we did

Branding

Editorial Design

Motion Design

Brief

For the 30th anniversary of the Luxembourg office, Loyens & Loeff wishes to create a logo and a flexible and festive visual universe to celebrate this occasion throughout 2021 by federating both internally and externally, without overshadowing the overall corporate communication.

Solution

We went to the core of the office's values to bring them all together and thank staff members and clients: what came out of it was their team spirit, expertise and humanity. So we approached the branding around a circle made of 30 slices. The individualities becoming one in the round shape: celebrating 30 together as 1. The campaign around this branding was deployed internally within the offices and on social media.