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Case Studies

Luxexpo The Box

Building original experiences

Building Original Experiences

Luxexpo wanted to reposition, revitalise and affirm its brand in order to align strategy and give visibility to its expansion through a change in visual identity.

Client

Luxexpo

Year

2016

What we did

Branding

Editorial design

Advertising

Packaging

Digital

Brief

Graphically and verbally affirming its position.

Solution

If the choice made was not to change the name Luxexpo, a proposal was made to enhance it by renaming to ‘Luxexpo The Box’, Box being the acronym for Building Original Experiences. A Brand Manifesto that reflects the brand's aims complemented the new visual identity which is applied to all print, signage and website media.

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