Case Studies
Luxexpo The Box
Building original experiences
Building Original Experiences
Luxexpo wanted to reposition, revitalise and affirm its brand in order to align strategy and give visibility to its expansion through a change in visual identity.
Client
Luxexpo
Year
2016
What we did
Branding
Editorial design
Advertising
Packaging
Digital
Brief
Graphically and verbally affirming its position.
Solution
If the choice made was not to change the name Luxexpo, a proposal was made to enhance it by renaming to ‘Luxexpo The Box’, Box being the acronym for Building Original Experiences. A Brand Manifesto that reflects the brand's aims complemented the new visual identity which is applied to all print, signage and website media.
Iko real estate
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