MEGA brings equality to life with a new visual identity
Branding and overcoming stereotypes
Ministère de l'Egalité entre les femmes et les hommes
What we did
The Ministry of Equality between Women and Men (MEGA) is strengthening its efforts to raise public awareness through a new visual identity. The visuals based on this new graphic identity were highlighted at the press conference for the National Plan for Equality. The rebranding reflects the Ministry's values and helps to promote gender equality on a daily basis.
Dialogue, open-mindedness and the desire to make equality resonate in everyday life are symbolized through the punctuation hugs. This positive and inclusive form of punctuation highlights key messages. The visual identity is also used for the Ministry's pillar departments: society, employment, education and municipalities.