Ville de Luxembourg
Story and History
Ons Stad is the historical and cultural magazine in Luxembourg, distributed to all residents.
What we did
The magazine is about the social development of the country. We had to keep its traditional roots, while giving it a new fresh and airy style.
The new logo emphasizes on the letter the “s”. Since it is double in the name, we played with it to create a path representing the link with the citizen. The artistic direction about the layout is resolutely modern. Visuals are highlighted and take a great part in the articles. Each issue is a statement with one color and one element that enhance the recognition and the storytelling.