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Case Studies

Ons Stad

Ville de Luxembourg

Story and History

Ons Stad is the historical and cultural magazine in Luxembourg, distributed to all residents.

Client

Ons Stad

Year

2019

What we did

Branding

Editorial design

Brief

The magazine is about the social development of the country. We had to keep its traditional roots, while giving it a new fresh and airy style.

Solution

The new logo emphasizes on the letter the “s”. Since it is double in the name, we played with it to create a path representing the link with the citizen. The artistic direction about the layout is resolutely modern. Visuals are highlighted and take a great part in the articles. Each issue is a statement with one color and one element that enhance the recognition and the storytelling.

Lux funds