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Case studies

Panelux

Evolving while preserving its identity

Panelux is an historical player in the Luxemburgish market, known for its large range of breads, pastries and sandwiches.

Client

Panelux

Year

2019

What we did

Branding

Editorial design

Web design

Web development

Brief

In its new phase of development, we support the firm in the evolution of the brand identity.

Solution

Modern and refined, the new logo reflects the desire to bring a dynamic dimension to the identity, while emphasizing the core business - traditional bread making - and the geographical roots ā€“ Luxembourg: a typographical game, all in capital letters, and new colors. It all starts from the letter ā€œpā€ and the wheat symbol to make a strong visual recognition. We used it to create a pattern for the packaging.

den Atelier