Case studies
Panelux
Evolving while preserving its identity
Panelux is an historical player in the Luxemburgish market, known for its large range of breads, pastries and sandwiches.
Client
Panelux
Year
2019
What we did
Branding
Editorial design
Web design
Web development
Brief
In its new phase of development, we support the firm in the evolution of the brand identity.
Solution
Modern and refined, the new logo reflects the desire to bring a dynamic dimension to the identity, while emphasizing the core business - traditional bread making - and the geographical roots – Luxembourg: a typographical game, all in capital letters, and new colors.
It all starts from the letter “p” and the wheat symbol to make a strong visual recognition. We used it to create a pattern for the packaging.
PITT
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