Evolving while preserving its identity
Panelux is an historical player in the Luxemburgish market, known for its large range of breads, pastries and sandwiches.
What we did
In its new phase of development, we support the firm in the evolution of the brand identity.
Modern and refined, the new logo reflects the desire to bring a dynamic dimension to the identity, while emphasizing the core business - traditional bread making - and the geographical roots – Luxembourg: a typographical game, all in capital letters, and new colors. It all starts from the letter “p” and the wheat symbol to make a strong visual recognition. We used it to create a pattern for the packaging.