Panzano Arte is a non-profit organisation, and for its first edition, it trusted us to support the launch and branding of the festival.
What we did
As it is an art trail in the heart of the Italian Chianti region, the landscape and the territory were our biggest source of inspiration.
The initials overlap and create the logo, as a monogram. Around them, elements radiate, each one representing the region: the Mediterranean sun, Panzano typical castle lines, a landmark, decorative ornaments, grapevine outlines, sculpture shapes… The combination of green and purple strongly anchors the land of Panzano in the brand identity.