PITT

Programme for Innovative Teaching & Training

Client

University of Luxembourg

Year

2020

What we did

Branding

Web design

Editorial design

Brief

Branding a new teaching program: 1. Inspiring strategic thinking 2. Carrying the essence, the DNA of the project 3. Conveying a positive, innovative and dynamic image 4. Being timeless 5. Being easily understandable for its group target: Luxembourgish teachers and by extension, the students (12-15 years old)

Solution

Being close to the target groups by revealing a true character trough a first name typically Luxembourgish : PITT, wich actually means something as an acronym as well : Program for Innovative Teaching and Training. We illustrated it internally with the idea of giving an androgynous profile and speak a young yet educational language declined in motion, web and print supports.