Smart Investments

When investment funds become more democratic

On the occasion of Luxfunds' 30th anniversary, we supported the fund to take its communication and visibility to the next level.

Client

Lux funds

Year

2019

What we did

Branding

Advertising

Motion design

Brief

4 years ago, we had given a graphic consistency to simplify and categorize risk levels. Today, we want to encourage investment with Luxfunds, reach and reassure a larger audience to encourage investments and grow capital.

Solution

A new baseline, more emotional and still rooted in the core business, supports a campaign representing a moment in our life. Objects are formed thanks to the bars of investment funds to visualize the ambition, the object of desire: real estate, travel, personal projects or even the investment for a commitment to the planet. With smart investments, we achieve our goals.