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Case Studies

CDA

1 Mount fir den AD(H)S

CDA

1 Mount fir den AD(H)S

Client

CDA - SCAP

Year

2020

What we did

branding

editorial design

web design

Brief

The CDA (Centre pour le développement des apprentissages Grande-Duchesse Maria Teresa) and SCAP (Service de Consultation et d’Aide pour troubles de l’Attention, de la Perception et du développement Psychomoteur) are organizing the "1 Mount fir den AD(H)S" in October 2021 with the support of the Ministry of Education. The aim of this month and campaign is to raise awareness about Learning and Attention Disorders (with or without hyperactivity) with a special focus on ADD/ADHD in the school context. Attention deficit disorder with or without hyperactivity (ADD/ADHD) is not always considered a specific neurodevelopmental disorder. However, it should be subject to diagnosis, this is what had to be highlighted. Various conferences followed by debates will be organized to help educate about the subject. Renowned speakers will be present, and workshops will also be offered for professionals.

Solution

We created a whole concept around central keywords such as: "Attention", and created a simple and efficient graphic language that supports and reinforces keywords about ADD/HD. The graphic forms continue to represent the highlighted word. The colors are positive, with a bit of pastel tones, to lighten the subject. The psychology behind the turquoise color represents serenity and stability. It encourages reflection and focus on oneself, one's own needs and feelings. Yellow is a cheerful and optimistic color that goes well with the theme. Every graphic material is based on these keywords and simple graphic forms, willing to be accessible to all and educational. We deployed the campaign in print and digital, especially with a strong basis website « agenda platform », core element of the communication.

neimënster

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