MY TAXI LUXEMBOURG
There is a webtaxi for everyone
Voyages Emile Weber and benelux travel taxis wanted to mark the renewal of a new visual identity declined by service segmentation.
What we did
The objective being to create a basis identity that can reach two objectives: webtaxi recognition and immediate identification of the type of service. Webtaxi eco, webtaxi limo, webtaxi van, webtaxi pro..
On the basis of the chosen logo, we have developed a declination which assigns a specific color to each department. The w whose pictogram represents the different points of a taxi journey, i. e. departure, the intermediary address, if any and arrival.
Ville de Luxembourg