Case Studies
Webtaxi
MY TAXI LUXEMBOURG
There is a webtaxi for everyone
Voyages Emile Weber and benelux travel taxis wanted to mark the renewal of a new visual identity declined by service segmentation.
Client
Webtaxi
Year
2017
What we did
Branding
Web design
Motion Design
Advertising
Brief
The objective being to create a basis identity that can reach two objectives: webtaxi recognition and immediate identification of the type of service. Webtaxi eco, webtaxi limo, webtaxi van, webtaxi pro..
Solution
On the basis of the chosen logo, we have developed a declination which assigns a specific color to each department. The w whose pictogram represents the different points of a taxi journey, i. e. departure, the intermediary address, if any and arrival.
Ville de Luxembourg
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