On the occasion of the Donation Month, Croix-Rouge wanted to launch a campaign with the aim to reach a broader audience and promote this meaningful month, inviting people to feel concerned.
The message is clear : you don’t have to go out your way to make a difference. It’s the everyday heroes, we wanted to put in the spotlight. Using dynamic typography and creating different layers, our donors become the center of the visuals. Fun fact: these people are actual donors, that were portrayed in real, well known places here in Luxembourg. Authenticity? Check. Digital dimension? #check.