The challenge: upgrade the look and feel of den Atelier, the ultimate intimate and artistic concert hall in Luxembourg, mix and match the diversity of music universes while increasing brand recognition.
The user experience is at the heart of the website structure and design. We chose a statement with black and red from the brand identity. The hero highlights the news and next events with strong visuals. The calendar is very intuitive and linked to social medias to follow and comment on the artists. The eshop for tickets is clear and simple. It is about a good balance between the brand and the musical world to be appealing to the user, without compromising the efficiency of the navigation.