Brief

The Ministry of Health together with the Luxembourg Red Cross is informing the public about the existence of PrEP as a means of HIV prevention through a national advertising campaign.

Solution

We worked in a testimonial style with portraits making it easy for the target audience to identify themselves. The use of black and white enhances the campaign theme while providing context and highlighting the “blue pill”. A simple yet playful wording to go straight to the point and be accessible to young people.